How to write an effective veterinary recruitment advert
Published: 21 Nov 2016
You’ve got a vacancy and now you need to write the job advert. But where to start? Recruitment can be time-consuming and attracting quality candidates is key. It needn’t be difficult. Our short guide covers the main points you need to think about when writing your ad.
1. Remember your target audience – see the advert through their eyes
Try to think about the candidates you want to attract. What do they want to know? What is important to them?
2. Cover the basics
Job seekers need to know:
- who the employer is and the location of the vacancy
- the salary
- the title, level and main duties of the job
- the level of experience and qualifications needed
- whether the role is full-time, permanent or a short-term contract
- and how/where to apply (email address/phone/online)
3. Sell the workplace – why your area, but particularly why your workplace?
How do you stand out from other recruiters? Do you offer flexible working? Recruitment and retention bonuses? Free childcare? Other package benefits such as pension, flexible working, career progression, quality accreditations i.e Investor in People. Think about what would attract a candidate to you rather than another employer.
4. Be concise. Don’t waffle!
Cover everything you feel is important, remember less is more.
5. New adverts for new campaigns
Before you ask to run a repeat advert try to look at the text through fresh eyes. Maybe there’s a way to improve it this time around and get a better response.
6. Be persuasive and professional
As a general rule, most veterinary professionals prefer recruitment ads that are balanced, interesting and factual. Try to avoid writing or layout styles that are too flowery, brash or long-winded.
7. Be creative
Make sure your ad stands out with creative design, a tidy layout, logo, colour or an enhanced listing.
8. The passive job seeker
Not everyone is an active job seeker all the time. The right advert might catch the eye of the perfect job-receptive candidate if you take the right approach.
9. Response and feedback
It’s never been easier to track the effectiveness of your advertising. Direct candidates to an application form or an email address rather than your homepage.
10. Ask our advice
If you’d like to see examples of good recruitment adverts, contact us and we will be happy to help.